Privacy, plainly.

Heyday is built to remember the people you choose, not to collect more than it needs.

Effective: May 18, 2026

What Heyday stores

People you manually add or selectively import, including name, phone number, relationship type, reminder level, and optional notes.
Heydays you save for those people, including occasion type, month/day, reminder settings, and handled status.
Message history only when you mark a message as sent, including the message body, tone, send source, and sent time.
Basic app preferences such as message voice, notification settings, and onboarding state.
Limited product-analytics events to understand whether the core flow works, such as onboarding completed, import completed, notification tapped, or message screen opened.

Heyday does not import your full address book.
Heyday does not read your text messages, iMessages, DMs, email, or call history.
Heyday does not auto-send SMS, iMessage, or messages in other apps. You always tap send yourself.
Heyday does not sell personal data.
Heyday does not use third-party advertising SDKs or ad networks.

If you use contact import, Heyday shows your contacts so you can choose who to bring in.
Only contacts you select and save are stored.
If a selected contact has a birthday or labeled date in iOS Contacts, Heyday may suggest turning it into a Heyday before saving.
Contacts without a date are not saved until you add at least one Heyday or choose to skip them.

Heyday creates message ideas locally from built-in copy.
When you send, Heyday opens the iOS Messages app or the iOS share sheet with your selected text.
You stay in control and tap send yourself.
Heyday stores message history only after you confirm that you sent or marked a message as sent.

Heyday uses local notifications for reminders.
Notification content may include a person's name and occasion, which can appear on your lock screen depending on your iPhone settings.
Notification taps include internal IDs so Heyday can open the right message screen.

Heyday starts with anonymous Supabase authentication so you can try the app quickly.
You can connect Apple ID in Settings to link that identity to the same private Heyday account.
Your saved people, Heydays, and message history are stored in Supabase under your private app account.
Local preferences such as message voice are stored on your device.
Supabase row-level security ensures each user can only access their own rows.

Heyday Plus subscriptions are processed by Apple via the App Store. Heyday does not see your payment details.
Subscription status is checked via Apple's StoreKit framework on your device.
You can manage or cancel your subscription anytime in iOS Settings > Apple ID > Subscriptions.
For tax and billing inquiries related to your subscription, contact Apple Support.

Heyday records a small set of product-analytics events in Supabase to understand whether the core flow works.
Analytics do not include names, phone numbers, message bodies, contact identifiers, or full contact details.
Analytics include safe counts and state such as selected contact count, imported count, notification permission result, and send channel.

You can choose whether to grant contacts access.
You can choose whether to allow notifications.
You can choose whether to connect Apple ID.
You can clear all Heyday data from Settings at any time. This permanently deletes your people, Heydays, and message history from Supabase.
You can change message voice in Settings.

Heyday is not directed to children under 13 and does not knowingly collect personal information from children under 13.
If you believe a child has provided personal information, please contact us and we will delete it.

If this policy changes meaningfully, we will update the effective date above and surface the update in-app.
Continued use of Heyday after an update constitutes acceptance of the revised policy.

For privacy questions, requests, or feedback, contact Nathan Butcher at n8butcher@gmail.com.

Heyday is made with care by a small team. We keep what helps you remember the people you care about, and nothing else.